The Best Marketing Software - 2022 Review (2024)

What is Marketing Software?

Your products and services are only as good as your marketing strategy. You can have the best in the business, but if no one knows you exist, you won’t get any sales. Marketing software offers companies a wide array of digital tools to better advertise their products or services to the general public or other businesses.

Digital marketing tools can include streamlined campaign management, custom branding templates, and control over social media platforms. And with software, your online campaigns can even incorporate traditional advertising efforts to create consistent brand awareness for your business. Start using marketing technology to design custom campaigns with easy-to-use templates and drag-and-drop features to better reach potential and existing customers.

Key Features of Digital Marketing Software

• Content management: Create and publish digital content on your website, ranging from simple text to interactive video and photo files
• Search engine optimization (SEO): Optimize the content on your website and in your marketing campaigns to increase lead generation efforts; Use relevant keywords and links to better appeal to search engines and algorithms with schema markup and AMP pages
• Campaign management: Coordinate your marketing efforts into campaigns to ensure consistent messaging to consumers
• Email marketing: Use email templates to send consistent marketing messages to customers on your website mailing list; offer select discounts and inform consumers of upcoming events
• Social media management: Control posts on multiple social media platforms to ensure consistency in branding and company image
• Web forms: Design and build custom web forms to host surveys or polls to collect information from your customers
• Lead management: Review inbound leads for relevance and determine which can be converted into sales
• Analytics: Record consumer and sales data before, during, and after marketing campaigns to analyze potential success factors related to conversion rates

Best Marketing Software Benefits

Implementing a marketing software can provide your business with several advantages:

Customize Your Content Marketing

One of the key benefits of marketing software is the ability to fully customize and control your company branding. Templates with drag-and-drop functionality allow anyone to become an expert designer when crafting eCommerce sales banners, emails, and social media posts.

Landing pages featuring customizable surveys can provide valuable insight into how to better reach your key targets with future marketing strategies. In fact, real-time social media polls can provide instant feedback on what is and isn’t working.

Improve Consumer Targeting

Paired with customer relationship management (CRM) software, marketing tools help you target specific consumer demographics to increase your conversion rates. For example, you can develop a specific marketing campaign to target repeat customers by adding them to separate mailing lists and sending them special coupons and discount codes.

Marketing software also provides the means for performing A/B testing, to see which marketing strategies are most effective for your business. Essentially, you create two separate marketing methodologies and test them out to see which is more effective. With this marketing technology, you can fully tailor the customer journey to fit your ideal consumer.

Utilize Social Media

Social media marketing can vastly improve your conversion rates by magnifying your potential audience in a single click. This cost-effective tactic can reach thousands of consumers in an instant on popular social media platforms, far faster than any traditional marketing campaign. Coordinating posts between different social accounts can further increase your outreach when accounting sales or new products.

A positive customer experience shared on social media can even act as free marketing for your company. Many shoppers look for honest testimonials before making online purchases. First, ensure your customer journey is consistent across all marketing channels to keep bringing in good reviews. Marketing and sales teams should work together to encourage satisfied customers to leave organic reviews of products and services on social media platforms.

Automate Your Marketing Platform

Sometimes referred to interchangeably as a marketing automation platform, these software solutions help to automate the online aspects of the marketing process. Customer data can reveal when shoppers are most likely to check their email, allowing you to time email blasts in advance. Social media posts and SMS texts can be released based on similar factors in order to increase leads for your business.

In addition to automating your campaigns, you can make modifications at any time based on new data. For instance, you can adjust your marketing strategies in real-time through software apps which let you edit away from the office and on the go. If you discover a competitor is offering a specific sale, you can instantly respond with your own. For a small business, this can be a useful way to keep up with the bigger competition even with limited resources.

Marketing Software Pricing

SaaS plans for marketing software range between $9 and $449 per month. The total cost can change based on the exact functionality you want and how many total users you have on your marketing team. Custom, white label branding designs will likely cost significantly more than plans which offer templates. IT and customer support can also increase the price.

In order to get the most out of your marketing software, you need to consider what sort of marketing channels you want to pursue. Depending on your business, you might only need email marketing tools and not social media management. Most software charges a monthly subscription, though some are transactional and charge based on your specific marketing activities. For example, a social media platform might have a dynamic pay per click policy which changes based on audience variables while bulk email campaigns may only charge a set rate per email batches sent.